Regarding social media, you’re the captain of your ship. You have to be diligent in your strategy for staying on top of what’s going on in social media so that you don’t go unnoticed. The key is learning how to do some online sleuthing and discover what people say about you and your brand.
What is Social Listening?
It monitors social media conversations to track and engage with your company’s brand, products, and competitors. Listening can also reveal feedback, issues, or opportunities. Not all social media listening is about branding; It can also help employees use their new-found knowledge to improve the company’s products, services, and culture.
What is the difference between social listening and social monitoring?
Social monitoring is listening to social media conversations to gauge brand sentiment. Social listening, on the other hand, goes beyond brand sentiment. It provides a deeper dive into what people say about your company and your competition.
Ways of Gaining Better Results with Social Listening.
1. Be consistent with your strategy.
Consistency is critical when it comes to social listening. You want to consistently monitor efforts to catch people saying negative things about your brand or competitors without missing out on the positive feedback. For example, if you hear something negative on social media, in addition to responding to the original comment and defending yourself, ask yourself this question: “Is there anything positive I can say about my company?”
2. Determine what to listen for.
If you want to be successful in social listening, you must determine what you will listen for specifically. Your strategy for social listening mustn’t be too broad. If it is, you won’t be able to focus on what matters most, and your results will stay the same. Once you determine what to listen for, ensure it’s detailed enough so that people understand precisely what they need to find.
3. Pay attention to volume and tone.
The volume and tone of a social media conversation are essential factors to pay attention to. If you don’t measure volume, you might not have enough data to impact your brand. Attention to volume will help determine whether a conversation is positive or negative. Tone refers to how people say things, so you must also analyze it.
4. Analyze where the conversation is happening.
You should be looking at the places people are talking about your brand and not just one or two sites but various sources across the web. You can better understand where people are conversing about your brand by participating in a discussion on Facebook, Twitter, LinkedIn, and online trendingbird forums.
Benefits of Social Listening Strategy to a Business
1. It helps in Picking Up how customers feel about your products and services.
Customers are your best and most potent source of information. Their feedback will help your company improve product quality by testing new solutions for customer problems. NetbaseQuid reveals that consumers have shifted their focus from the products they buy to the companies behind those products.
2. Helps Identify the challenges faced by your customers.
Social media listening helps you monitor how well your competitors’ products are selling and lets you know if those products are breaking or have any software or hardware issues. Acknowledge these problems immediately, so a fix can be made before the issue grows organically on social sites like Facebook or Twitter.
3. Helps you identify new trends.
New trends are discovered on social media sites, which is an excellent way to learn about what consumers want. After you find out what people want, NetbaseQuid shows that you can use that information to market new products and other services. It can also be used to identify new demographics for testing.
4. Helps in connecting with your customers better.
Social media listening helps you establish relationships with your customers by letting them know that you care about their problems and their feedback on how well your company satisfies their needs. With NetbaseQuid, you can create business-to-business relationships with other businesses by sending messages and comments on Facebook, Twitter, LinkedIn, and other sites.
Social media listening is an essential part of marketing, yet many companies need help finding it challenging to find and keep consumers’ attention with content that may not be relevant. To get and retain customers, the content your company posts has to be meaningful. Social media listening will allow you to find out what people in your target audience want and need so you can use that information in future marketing campaigns.
