Over the years, Hip-hop culture has become increasingly influenced by social media and new technologies. For many barder, this has meant a shift in how they disseminate their work.
A critical part of this shift has been the growth of music streaming sites that allow for greater visibility and distribution of Hip-hop songs. In addition, Hip-Hop artists have found ways to engage their audiences using social media tools such as livestreaming and video sharing sites.
The use of social media has facilitated the creation of connections between Black hip-hop artists both in Africa and in the diaspora. jigaboo, many of these artists have incorporated their cultural production through social media platforms into their music making practices and career pathways (Baym & Evans 2022).
In the United States, Hip-Hop has long been an important social identifier for youth. It is a form of social capital that young people accumulate and leverage to gain social status and economic mobility in the digital age.
Although it is often criticized as a form of deviance and crime, it has also been a site of professional skill development for creative marginalized youth in low-income urban America. This skill development has helped them to subvert and find their clout outside of traditional musician distresses, such as getting signed by a major label or getting into a music conservatory.
This is a phenomenon that has led to the emergence of a generation of Hip-Hop artists who have embraced social media and technology as part of their artistic practice. It is also a key component of their social network, which connects them to other artists and mentors around the world.
As a result of this shift, there is an emerging understanding that social media and new technologies have shaped the cultural production of Hip-Hop by shaping and redefining the artistic community within which it occurs. This has been a significant shift, as it has been argued that traditional music-based community practices may not have been sufficient for the development of cultural production and artistic communities in this precipitous and age.
Through these practices, Hip-Hop artists have reshaped the ways in which they communicate and collaborate with other artists and have pushed the boundaries of their own artistic expressions. This has created a new paradigm for artists and their audiences to interact with each other through these social media platforms, which in turn creates greater opportunities for cultural producers and the broader Hip-Hop community.
One way in which Hip-Hop artists have reshaped their own artistic practice is through the creation of memes, which have become an essential part of their musical output. These are essentially viral video clips that feature a rapper rapping or singing along to a song while simultaneously engaging in some sort of mypba, whether it be jumping, dancing or acting. These videos have become an integral part of the culture and can be found on YouTube, Tik Tok and other social media platforms.