As an eCommerce business, it is essential to create a cohesive brand identity that resonates with customers and keeps them coming back. One of the most effective ways to do this is by utilizing stickers and labels in your product packaging, shipping materials, promotional items, and more. Stickers and labels have become increasingly popular among online businesses as they offer a unique way to differentiate your products from the competition while also creating an emotional connection with customers. In this article, we’ll explore five different ways you can use stickers and labels to take your eCommerce branding to the next level.
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1. Design your stickers with your target audience in mind
When designing your custom stickers and labels, it is essential to consider your target audience to create a product that stands out and resonates. This involves asking yourself questions like: who are you targeting? What message do you want to convey? What colors, fonts and imagery will be most effective? When thinking about the design of your stickers, don’t be afraid to be creative and think outside the box. You can even use free websites like Canva to look for inspiration.
2. Use them as a packaging seal
Custom stickers are an excellent way to add a touch of your brand identity to product packaging. They can help make packages stand out on the shelves, while also serving as an effective seal against tampering or damage during shipping and handling. This makes them a win-win for both you and the customer.
3. Create a custom unboxing experience
These days, unboxing videos are all the rage – why not use custom labels to create an even more unique and exciting unboxing experience? Whether you’re giving away products as part of a competition or simply want to give your customers something extra, custom stickers can be an effective and affordable way to make the unboxing process more memorable.
4. Hide discount codes for their next order
Another clever way to use custom stickers is to hide discount codes that customers can use on their next purchase. This is a great way to reward loyal customers and encourage them to come back – plus, it’s much more fun than just sending out an email!
5. Include free logo stickers
Logo stickers are a great way to spread brand awareness and loyalty. They’re small enough to be included in orders or handed out at events, and customers love having something tangible that represents your business. They’re also great for sticking on laptops and water bottles – so give them out wherever you can!
Overall, there are countless ways you can use custom stickers in your marketing campaigns. Whether you’re thinking of using them for product labels, promotional giveaways or simply to boost brand recognition, they can be an effective and affordable way of getting your message across. So, why not start printing your own stickers today?
